Gwangju Shinsegae Introduces New Brands Including Salomon

Breville, Lumena, De Dietrich, and More
New Trend-Leading Brands Arrive at Gwangju Shinsegae Play Spot

Gwangju Shinsegae Co., Ltd. (CEO Lee Donghoon) announced on June 11 that it is introducing new brands such as Thisisneverthat and Salomon for the first time in the Honam region.

Mandaraduck, which opened the first store in Honam at Gwangju Shinsegae Play Spot, is offering a 10% discount promotion on all items until the 30th. Photo by Gwangju Shinsegae

Since October of last year, Gwangju Shinsegae has launched a large number of new brands at Play Spot. By opening the first stores in Honam for street brand Thisisneverthat and French outdoor brand Salomon, the company has seen an increase in visits from customers in their 20s and 30s, achieving notable results.

Mandaraduck, which opened its first store in Honam at Gwangju Shinsegae on June 5, is also attracting a steady stream of customers. Founded in Italy in 1977, Mandaraduck is a fashion accessories brand renowned for its backpacks with distinctive designs.

Previously available only in the Seoul metropolitan area and a few other regions, Mandaraduck has now opened a store at Gwangju Shinsegae Play Spot, making it more convenient for consumers in Gwangju and Jeonnam to purchase its products. At the Gwangju Shinsegae Mandaraduck store, customers can find popular models such as the Signature Backpack and the Nomad Backpack all in one place.

To celebrate the opening of its first store in Honam, Mandaraduck is offering a 10% discount promotion on all items until the 30th. Prior to this, on June 3, brands such as De Dietrich, Breville, and Lumena, which opened on the 8th floor of the main building at Gwangju Shinsegae, have also drawn attention.

French premium kitchen appliance brand De Dietrich is famous for its induction cooktops that shorten cooking time with high output. The high-end De Dietrich Induction K model boasts an output of 7,000W, which is significantly higher than the 3,500W output of typical domestic induction cooktops. Additionally, it is compatible with Korean voltage and frequency, so no additional electrical work is required.

Breville, well-known for its coffee machines, has also recently opened at Gwangju Shinsegae and is welcoming customers. Breville coffee machines are considered essential for home cafes, with the Barista Express Impress line?models BES 876 and BES 881?being representative for their design and convenient features.

Products from Lumena, known for their simple design and focus on fundamentals, are also available. Specializing in home appliances such as fans, Lumena has opened on the 8th floor of the main building at Gwangju Shinsegae, welcoming Honam consumers for the first time. To celebrate the store opening, Lumena is offering a 10% discount promotion on purchases of two or more fans until the 15th.

Lee Jeongil, Team Leader of Gwangju Shinsegae Play Spot, said, "We have introduced a large number of new brands since the end of last year to meet the needs of customers seeking novelty," adding, "Gwangju Shinsegae will continue to introduce a wide variety of trend-leading brands in the future."