Shinsegae Centum City is launching the clothing brand 'Merion,' targeting customers in their 20s and 30s.
Merion is characterized by its classic yet romantic feminine mood designs, and has become especially popular among young female customers. The rapidly growing online fandom is considered a key driver of the brand's growth.
The brand is praised for offering items suitable for both everyday wear and special occasions, appealing to the sensibilities of women in their 20s and 30s.
In particular, Merion is attracting attention for its global market expansion, as the proportion of overseas customers is increasing alongside a strong domestic following, thanks to its powerful online fandom. Active marketing and communication with customers through social media and online malls play a significant role in boosting brand awareness and loyalty.
For customers visiting the store, a Shuka color-block scrunchie or a Pua lace shoulder bag will be given as a gift with purchases of 200,000 to 500,000 KRW or more.
Merion is available at the New Contemporary section on the 4th floor of Shinsegae Department Store until the 18th of this month.
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