Samsung Electronics Newsroom Highlights Real Consumer Experiences
Survey Conducted Among 200 Purchasers Last Year
23% Purchased "Because There's No Need to Transfer Laundry to the Dryer"
On May 29, Samsung Electronics announced via its newsroom that its all-in-one washer-dryer, the Bespoke AI Combo, has surpassed 100,000 cumulative units sold in Korea within a year of its launch in February last year, marking a strong sales performance. The company also shared real-life cases of consumers experiencing changes in their daily routines thanks to the Bespoke AI Combo, based on a survey it conducted.
The newsroom explained that Samsung Electronics' Bespoke AI Combo is meeting the expectations consumers have for all-in-one washer-dryers. Last year, Samsung Electronics conducted a survey of around 200 purchasers of all-in-one washer-dryers. More than half of the respondents cited the convenience of washing and drying as their reason for purchase. Specifically, the most common response was "because I don't have to transfer laundry to the dryer" (23%), followed by "can both wash and dry with a single installation" (12%), "can complete washing and drying with a single operation" (11%), and "can be controlled with a single control panel" (5%). In addition, a majority of all-in-one washer-dryer buyers (53%) said they do laundry in the evening. This is 11 percentage points higher than the proportion of combination or separate washer and dryer users (686 people) who do laundry on weekday evenings (42%).
The company interpreted these results as indicating that the use of the Bespoke AI Combo has changed consumers' daily lives. The Bespoke AI Combo completes both washing and drying in a single cycle according to the selected settings once laundry is loaded. There is no need to wait for the wash cycle to finish or to transfer laundry to the dryer. The "Auto Open Door Plus" feature, which automatically opens the door after the cycle ends, quickly releases moisture, enhancing both hygiene and convenience.
In the survey, one in five respondents (21%) also cited "space saving" as a reason for purchasing the all-in-one model. The Bespoke AI Combo can save about 40% of the space compared to the traditional need for two separate appliances. Its reduced height allows for shelves to be installed above the appliance in laundry rooms or utility rooms. Actual buyers of the all-in-one model reported in the survey, "I installed a shelf above the all-in-one unit to store laundry nets and detergent, making better use of the laundry room," and "I can now use the window that was previously blocked by the combination washer and dryer, thanks to the all-in-one purchase," expressing their satisfaction.
Samsung Electronics also surveyed 154 Bespoke AI Combo purchasers specifically about product satisfaction (multiple responses allowed). The most selected feature was "AI automatic detergent dispensing" (91%), followed by "AI saving mode" (89%) and "AI customized courses" (83%).
The AI automatic detergent dispensing feature automatically dispenses the appropriate amount of detergent for each load and can be used for up to 13 weeks on a single refill, reducing maintenance concerns. It also solves the common problems of over- or under-dispensing detergent seen in previous products. The "AI Custom Plus Course" automatically selects the optimal washing and drying course based on the weight, fabric type, and level of soiling of the laundry. This eliminates the hassle of having to set the washer and dryer separately, as with separate units, making operation easy for anyone.
Energy efficiency has also been improved. The 2025 Bespoke AI Combo uses 45% less washing power per kilogram than the minimum standard for first-grade drum washers announced by the Korea Energy Agency. In addition, using the AI saving mode can reduce energy consumption during washing by up to 60% without compromising performance.
The Bespoke AI Combo has also been recognized for its innovation, sweeping 21 awards to date. It has received the iF Design Award, a CES 2024 Innovation Award, and ranked first in the drum washer-dryer category of the Korean Customer Satisfaction Index, among others.
Samsung Electronics is leading the popularization of all-in-one washer-dryers with new products that combine large capacity and differentiated AI for greater efficiency. The 2025 Bespoke AI Combo increases drying capacity by 3 kg over previous models, handling up to 18 kg, the largest in Korea, and shortens drying time by 20 minutes, completing both washing and drying in as little as 79 minutes.
Sung Jonghoon, Executive Vice President of the Clothing Care Development Group, DA Division at Samsung Electronics, stated, "We will continue to introduce products like the Bespoke AI Combo that can bring meaningful changes to users' daily lives," adding, "With Samsung Electronics' innovative technology and user-customized experiences, we will open a new chapter in home appliances."
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