Dreamus Company Expands Artist IP Business with Rookie Group 'AtHeart'

AtHeart to Release Debut Single on May 29
Dreamus Company Joins as Investor and Exclusive IP Distribution Platform

Dreamus Company, the operator of the music platform 'FLO', is expanding its artist IP business with the girl group 'AtHeart'. On May 29, Dreamus Company announced that it holds exclusive rights to distribute AtHeart's domestic digital music, physical albums, and merchandise ahead of the group's single album release.

According to the entertainment industry, AtHeart, a rookie girl group under Titan Contents, will release their debut track today (May 29) at 1 p.m. Titan Contents was co-founded with the goal of globalizing K-pop by former SM Entertainment CEO Han Se Min, CEO Kang Jung Ah?who discovered and produced artists such as TVXQ and Girls' Generation?CPO Lia Kim, and CVO Lee Kyum.

At the end of 2023, Dreamus Company became the only domestic company to participate as a co-lead investor in Titan Contents. The company decided to invest, judging that there is significant synergy to be created between the two companies in global K-pop-based business. Dreamus Company will serve as Titan Contents' major domestic distributor for digital music and physical albums, as well as a global IP distribution platform. The company plans to expand its IP business by exclusively handling the domestic distribution of music, albums, and merchandise for artists under Titan Contents.

Composed of seven members selected through a global audition, AtHeart has already attracted considerable attention from K-pop fans, with their 'Good Girl' music film released in March surpassing 8 million views. Even before their official debut, the group was selected as models for 'Savas', a protein drink by Meiji, the top-selling protein beverage company in Japan, demonstrating their rapid rise in prominence.

AtHeart has launched official social media channels and released teaser content, continuously engaging with global K-pop fans and building a strong fandom.

Shin Sangkyu, Head of Content Business at Dreamus Company, stated, "Our collaboration with Titan Contents is part of our goal to expand the influence of our IP business and create synergy that can drive the overall growth of the K-pop industry." He added, "We aim to connect artists and fans, enhance the value of IP based on the IP value chain?including platform, music and album distribution, merchandise, and performances?and achieve mutual growth with our partners."