Global Short-Form Company WitU Releases Documentary for Fifth Anniversary

The Journey to Becoming Korea's Leading Short-Form Content Company

WitU, a global short-form content company, announced on May 27 that it has released a documentary titled 'Our Journey, Our Future' to mark its fifth anniversary. The film chronicles WitU's growth journey.

The documentary, which runs for approximately 21 minutes, was released through WitU's official YouTube channel, 'WitU House.' It vividly captures a variety of stories, from how co-founders CEO Cha Jaeseung and Director Cha Minseung decided to launch the company, to the experiences of the initial team members and the process by which WitU grew into the leading short-form content company in Korea.

The film also recounts the time in 2021 when WitU opened a creator community studio called 'WitU House' in the heart of Gangnam, providing a haven for creators who had nowhere to go during the COVID-19 pandemic.

WitU has now evolved into a comprehensive short-form content company that directly provides all necessary services, including media advertising, commerce, and production. The company currently operates four studios and offices near Gangnam-gu Office. In just five years since its founding, WitU has achieved a cumulative revenue of 100 billion KRW, and its staff has grown to over 60 employees. The company also works with around 60 creator teams.

The driving force behind WitU's rapid growth lies in its deep understanding of the creator economy and its philosophy of growing together through sincere communication with creators.

CEO Cha Jaeseung emphasized, "The qualities of a good creator are the ability to grow together, perseverance through difficult times, and teamwork," adding, "WitU is committed not to simply expanding its business by increasing the number of creators, but to building genuine relationships and long-term partnerships that address their real concerns and support their future growth."

In the documentary, WitU identifies the global short-form content market and the commerce sector as its next destinations. Already operating TikTok Shops for various brands, including Korean cosmetics companies, in the United States and Southeast Asia, WitU is investing in creating a new revenue structure and achieving a monthly gross merchandise value (GMV) of 10 billion KRW by leveraging TikTok Shop, YouTube Shopping, and group purchasing.

CEO Cha stated, "We created this documentary to reflect on the past five years and to remind ourselves not to forget our original intentions," adding, "It is important for WitU to remember and be grateful for the difficult times of the past five years, and we aim to create opportunities for all members of WitU to grow together."