Over 190,000 Sold in 15 Minutes... EXO Former Member Tao Achieves Sanitary Pad Launch Success

Displaying Product Confidence at the Conference
"My Goal is to Earn the Trust of Consumers"

Sanitary pads developed by EXO former member Tao (Huang Zitao) sold 195,000 units online in just 15 minutes.

According to Chinese media outlets such as Zhonghua Net on May 19, Tao attended a sanitary pad launch conference held in Zhejiang Province the previous day and explained the product.

EXO former member Tao. Tao Weibo

Regarding his sanitary pad business, Tao stated that it was a "turning point in life," and declared, "I will stake both my future and my honor on this sanitary pad business." He further emphasized, "My goal is to earn the trust of consumers so that many women can use these products with peace of mind."

Tao established Beijing 68 Film Co., Ltd. for the sanitary pad and hygiene product business. The brand's investment amount is reported to be 275 million yuan (approximately 53.31425 billion KRW). The sanitary pad factory operates three production lines, capable of producing 1,200 sanitary pads per minute. The facility is monitored in real time 24 hours a day, and this can be checked via a QR code attached to each sanitary pad. According to reports, the sanitary pads are priced at 48.8 yuan (approximately 9,459 KRW) for 62 pads and 99.9 yuan (approximately 19,364 KRW) for 124 pads.

Tao seated at the conference. Tao Weibo

Inside the factory revealed by Tao. Tao Weibo

Previously, in March, Tao strongly criticized the practice of repackaging and selling discarded sanitary pads and diapers via social networking services (SNS), stating, "It is truly disgusting. I cannot tolerate companies sacrificing women's health for profit." He added, "I will build a sanitary pad factory and livestream the production process 24 hours a day," and promised, "The entire process, from sourcing raw materials to packaging, will be open to public scrutiny."

Recently, through SNS, he demonstrated his confidence in the product by conducting absorbency tests comparing his own sanitary pads with those available on the market. He also emphasized, "I poured hundreds of millions of yuan into everything from acquiring the factory to upgrading the equipment," and asserted, "Once this product is released to the market, it will never disappoint you."