KOTRA Targets Reviving Chinese Consumer Market with Korean Wave

‘K-Lifestyle’ Event Held in Shanghai on the 16th, with Participation from 75 Korean Companies
Analysis of the Advanced Chinese Consumer Market and Strategies for Entering Niche Markets

Korean consumer goods companies are leveraging the Korean Wave to target the recovering Chinese consumer market. On May 16, the Ministry of Trade, Industry and Energy and the Korea Trade-Investment Promotion Agency (KOTRA) jointly held the 'K-Lifestyle Week' event in Shanghai, China, together with the Small and Medium Business Corporation and the Consulate General of the Republic of Korea in Shanghai.

This event was organized to coincide with the timing of the China Beauty Expo and the International Food Expo, the largest consumer goods exhibitions in China. The purpose was to support the local market entry of Korean beauty and food companies by targeting import buyers from across China who gathered in Shanghai.

The event consisted of a consumer goods export consultation meeting, a seminar on the Chinese market environment, an exhibition of outstanding products, and consultations related to Chinese certification. A total of 75 Korean companies and over 100 leading Chinese buyers participated, resulting in 45 promising export consultations.

The Ministry of Trade, Industry and Energy and KOTRA jointly held the 'K-Lifestyle Week' on the 16th in Shanghai, China, together with the Small and Medium Business Corporation and the Consulate General of the Republic of Korea in Shanghai. KOTRA

K Company, a naturalistic basic cosmetics specialist, signed an export business agreement worth approximately 2 million dollars on site.

During the seminar on the Chinese market environment, topics such as the 2025 Chinese economic outlook, industry development trends, and key issues that export companies need to know?including trade, tariffs, and certification?were shared. Ma Haihua, General Manager of the China Chamber of Commerce for Import and Export of Foodstuffs, commented, "Korean products combine emotional elements and trends well," and emphasized, "A differentiated strategy targeting single-person households and young consumers is necessary."

Hwang Jaewon, head of KOTRA's China Regional Headquarters, stated, "Although entry barriers to the Chinese market are high, there is still strong demand for K-brands." He added, "We will actively support the renewed growth of Korean products in line with the Chinese government's efforts to stimulate consumption and boost the economy."

This content was produced with the assistance of AI translation services.