Bonne's K-beauty Brand "Touch in Sol" Enters Don Quijote... "Expanding Distribution Channels in Japan"

Bonne announced on May 15 that its cosmetic brand "Touch in Sol" has confirmed entry into all stores of "Don Quijote," Japan's largest retail chain.

Don Quijote is a major discount store chain with over 650 locations across Japan. It is known for its high turnover rate and trendsetting influence in the beauty and daily goods categories. It also serves as a space where customers can experience a wide range of K-beauty products at a glance.

Through this contract, Bonne will expand its distribution channels in the Japanese market and plans to deliver the initial batch of Touch in Sol products as early as June. Accordingly, the company is preparing to produce Japanese packaging for the entire Touch in Sol product line and intends to carry out online marketing activities, including social media campaigns, after the launch.

Touch in Sol is Bonne's flagship K-beauty color cosmetics brand. Its main products target the MZ generation and include items such as blushers and highlighters, plumping lip masks, and lipsticks, all known for their vibrant colors. The brand is currently exported to China, the United States, Europe, and the Middle East, and the company expects that entry into Don Quijote will help expand its market share in Japan.

Kang Eunsil, CEO of Bonne, stated, "The entry of Touch in Sol into Don Quijote will serve as a strategic foothold to capture the shopping demand of both local young consumers and inbound tourists." She added, "We will optimize our product lineup and display strategies based on local consumer data."

She continued, "The key challenge will be how quickly we can establish a system for inventory management and repeated orders by store after delivering the initial batch." She also expressed her ambition, saying, "We will refine our supply and marketing strategies based on turnover data from each store to establish a stable sales structure."

Bonne is also pursuing the first export of its lifestyle brand Atosafe's "Denti Buongiorno Toothpaste" to Japan. Denti Buongiorno Toothpaste is known as a functional oral care product specializing in eliminating bad breath without the use of harmful substances. The company has completed the Don Quijote entry review and expects to launch the product as early as the first half of this year.