Clean Country Wins Top Prize at Customer Love Brand Awards for 10 Consecutive Years

Clean Country, a household goods company, announced on May 15 that it has won the top prize in the tissue category at the 2025 Customer Love Brand Awards for the tenth consecutive year.

Executive Director Boyoung Ha of Marketing at Clean Country (right) is taking a commemorative photo after receiving the 2025 Customer Love Brand Award. Photo by Clean Country

The Customer Love Brand Awards is an event that selects the best brands recognized for their excellent quality and service, earning trust and affection from consumers, based on expert evaluations and consumer surveys. Clean Country has secured the top position in the tissue category for ten consecutive years, establishing itself as the longest-running number one brand in this field.

Since launching its first tissue brand, "Clean Country," in 1997, the company has focused on product development to provide consumers with soft and clean tissues. Clean Country tissues are made from 100% natural pulp and utilize the proprietary "360-degree Dual Soft" technology, resulting in a softer and thicker texture that is gentle on the skin. Additionally, the company uses non-fluorescent materials from the fabric to the core and has completed skin irritation tests, further enhancing safety so that customers can use the products with confidence.

In particular, the "Clean Country Soonsu" series has solidified its status as a long-standing brand, achieving strong customer response with sales of six rolls per second thanks to its outstanding product quality. From 2011 to 2023, the total cumulative sales of the Soonsu series reached 2,412,260,000 rolls. If laid end to end, the sold tissues would circle the Earth approximately 1,800 times.

Recently, Clean Country launched the "Clean Country Chogan Gam Signature Chiffon," a new product made with soft facial tissue fabric, and strengthened its product competitiveness by renewing items containing natural cotton. A Clean Country representative stated, "We will continue to provide consumers with a more convenient and comfortable living environment through ongoing product development," adding, "We will further solidify our position as a household goods company by engaging in various activities to strengthen communication with our customers."