Shinsegae Centum City is showcasing the windbreaker brand 'K-WAY' on the first floor of its mall until May 31.
Founded in Paris, France in 1965, K-WAY is a brand so influential that it introduced the concept of the windbreaker and became a proprietary eponym listed in dictionaries.
The signature product is the 'Le Vrai 4.0', which boasts enhanced waterproofing and optimal breathability.
Promotions include a 10% discount for new membership sign-ups and limited-quantity gifts for all customers who make a purchase.
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