Balanced Growth Across All Product Categories
MyRealTrip announced on the 13th that the usage rate among outbound travelers in the first quarter of this year reached a record high of 18%.
According to MyRealTrip, out of 7.4 million outbound travelers in the first quarter of this year, approximately 1.31 million purchased about 1.8 million travel products through the company's platform, resulting in a usage rate of around 18%.
MyRealTrip announced on the 13th that the usage rate among overseas travelers in the first quarter of this year reached a record high of 18%. MyRealTrip
Among the products sold in the first quarter, more than 70% were independent travel products, with airline tickets and accommodations accounting for a significant portion. Sales of airline tickets increased by 53% compared to the same period last year and by 25% compared to the previous quarter. In terms of bookings by region, Japan and Europe ranked highest, followed by Southeast Asia, the Americas, and China.
In addition, MyRealTrip's marketing affiliate program, "Marketing Partner," grew by 244% compared to the same period last year and by 16% compared to the previous quarter. Last year, the program recorded a transaction amount of 83.4 billion KRW.
Lee Donggeon, CEO of MyRealTrip, stated, "This achievement is especially meaningful as it comes at a time when demand for overseas travel is fully recovering, and it demonstrates the real value we have provided throughout the entire customer journey." He added, "Through traveler-centric product innovation and technological advancement, we aim to go beyond being a simple booking platform and set new standards in travel."
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