Daekyo Opens First Directly Operated "Tnitni" Center in New Jersey, U.S.

Accelerating Local Market Expansion with Fort Lee as a Strategic Base

Daekyo announced on the 13th that it has opened its first directly operated center for its early childhood play and physical education brand, "Tnitni," in Fort Lee, New Jersey, officially beginning its efforts to target the U.S. early childhood education market.

The U.S. directly operated center will be managed by Daekyo America, Daekyo's North American subsidiary, and will be based in Fort Lee, New Jersey. Fort Lee, which is adjacent to Manhattan, New York, is known for its high level of interest and investment in education. Daekyo plans to use this location as a base to gradually expand its local business operations.

Daekyo announced on the 13th that it has opened its first directly operated center, "Tnitni," in Fort Lee, New Jersey, USA, and has officially begun targeting the U.S. early childhood education market. Daekyo

Prior to opening the directly operated center, Daekyo conducted pilot classes over the past two years for approximately 750 children in the New Jersey, New York, and Philadelphia areas to gauge demand and response. As a result, the program received an average satisfaction score of 9.8 from parents, confirming both its effectiveness and suitability for the local market.

Tnitni began its overseas expansion in 2022 by entering Vietnam, and last year opened directly operated centers in both Hong Kong and Malaysia. In the second half of this year, the brand plans to open a second center in each of Hong Kong and Malaysia.

A Daekyo representative stated, "We are very pleased to officially launch the first Tnitni directly operated center in the United States, especially after confirming such positive feedback through our pilot classes. We will strive to ensure that Tnitni becomes a trusted educational brand in the local market, based on our excellent curriculum."