Immersive Exhibition 'The Forest Within'
Experience Korean Culture and Nature at Genesis House New York
Collaboration with Gwyneth Paltrow's Goop Highlights Korean Aesthetics
Genesis is showcasing the beauty of Korean culture and nature through the 'Forest of Korea' experiential exhibition at Genesis House New York.
On May 9, Genesis unveiled the immersive exhibition 'The Forest Within' at Genesis House, its exclusive multi-cultural brand space located in Manhattan, New York. This exhibition was created in collaboration with Goop, the wellness brand led by renowned Hollywood actress Gwyneth Paltrow as CEO.
Goop is an American lifestyle brand founded by Gwyneth Paltrow in 2008. The brand sells wellness-related products such as clean beauty, health supplements, and functional foods, and leads celebrity-driven wellness trends.
'The Forest Within' is an experiential exhibition inspired by Korean nature and culture, designed to allow visitors to experience Korean sensibility and aesthetics in the heart of Manhattan, New York.
Visitors to this exhibition can experience a journey through nature inspired by Sobaeksan, accompanied by narration from Gwyneth Paltrow.
The experiential space was designed with the participation of world-renowned florist Jeff Leatham, who used peonies?Gwyneth Paltrow's favorite flower?to reinterpret Korean landscapes in a modern way. The exhibition runs until June 29 (local time).
A Genesis representative said, "This exhibition is an extension of our brand philosophy to share the Korean perspective on nature and aesthetic sensibility with the world," adding, "Through our collaboration with Gwyneth Paltrow, we have created a space where people can experience the essence of Korea even in the heart of the city."
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