GS25 Launches 'Jurumarble' Craft Beer Project Featuring Eight Provinces... First Region Is Gangwon Province

Purchase Available on 'Woori Dongnae GS' App via Wine25Plus
Introducing Local Craft Beers Starting with Jeongseon, Gangwon Province

GS25, the convenience store operated by GS Retail, announced on the 7th that it is launching the 'Jurumarble Nationwide 8 Provinces 8 Colors' (hereafter 'Jurumarble') project through its alcoholic beverage smart order platform, Wine25Plus.

Jurumarble is a project designed to introduce unique craft beers from various regions across the country. Its significance lies not only in selling alcoholic beverages but also in promoting local specialties and cultures, as well as realizing the value of mutual growth.

GS25 Launches 'Jurumarble' Craft Beer Project Featuring Eight Provinces... First Region Is Gangwon Province

GS Retail's convenience store GS25 announced on the 7th that it is launching the 'Jurumarble Nationwide 8 Provinces 8 Colors' project. Provided by GS Retail.

The first featured region is Jeongseon in Gangwon Province. GS25 will introduce eight types of craft beer from 'Arirang Brewery,' a small brewery located in Jeongseon-gun, Gangwon Province. The eight craft beers?Gondre Pilsner, Donggang Ale, Main Stout, Yoon Weizen, Arirang IPA, Bok, Hoppy Pale Ale, and Golden Craft Lager?are products that reflect the unique characteristics of Jeongseon, Gangwon Province. These products will be available starting this month through Wine25Plus within the 'Woori Dongnae GS' app.

GS25 is expanding its differentiated craft beer lineup on Wine25Plus. In the middle of this month, it will launch a new style of beer called 'Basil Shower' in collaboration with 'Kr?mer Brewery' from Gapyeong. This product features the harmonious aroma of fresh basil added to a German-style sour beer.

Um Jin-ho, MD of the Wine25Plus team at GS Retail, stated, "We planned this project so that customers can experience the excellence of domestic craft beer and local stories at their nearby GS25 stores," and added, "Starting with Gangwon Province, we will introduce unique craft beers from all over the country and create a new alcoholic beverage culture where customers and local communities come together."