BAT Rothmans Launches New Brand 'Global Editions by Dunhill' First in Korea

New Tobacco Brand Launched in Korea for the First Time in Six Years

On May 7, BAT Rothmans announced that it would be launching its new tobacco brand, 'Global Editions by Dunhill,' in South Korea before any other country in the world.

This brand is the first sub-brand of Dunhill, BAT Rothmans' flagship brand, and consists of three products themed after iconic travel destinations: New York in the United States, Paris in France, and London in the United Kingdom.

The New York and Paris editions each contain 3.0mg of tar and 0.2mg of nicotine, while the London edition contains 1.5mg of tar and 0.1mg of nicotine. Both the New York and Paris editions are equipped with two different flavored capsules, allowing consumers to combine flavors as they prefer, while the superslim London edition contains a single capsule.

Additionally, the company explained that a 'Fresh Zone' has been added to the top of each pack of the three products, designed so that rubbing the top of the pack releases a refreshing scent.