Three-story, 204-seat branch opens on Gapcheon riverside in Doan New Town
New brand concept "Sense Of Italy" introduced
"Incheon Airport T1 Airside Branch" to open on the 28th
Pascucci, operated by SPC Group, announced on April 25 that it is opening the "Centro Daejeon DT Branch" in Doan New Town, Daejeon.
The Centro Daejeon DT Branch is located near the Gapcheon riverside in Doan New Town, Daejeon. The three-story store offers 204 seats. Considering the area's characteristics, which include a high floating population and many visitors due to nearby parks and green spaces, the store has been launched as a drive-thru (DT) location.
This store features Pascucci's rebranding concept, "Sense Of Italy," and is categorized as a "Centro" type, one of four store formats (Centro, Core, Espresso Bar, Specialty Store). Centro stores are directly operated flagship locations that introduce and showcase Italian-style specialized products and services ahead of other branches.
The interior incorporates the new brand identity, using gold tones symbolizing a golden crema, wood elements reminiscent of espresso, and a signature flower pattern.
On April 28, Pascucci will also open the "Incheon Airport T1 Airside Branch" on the third floor of Terminal 1 at Incheon International Airport. The store will offer Korean-style beverages such as Omija tea and honey chestnut latte for international customers, and will introduce two types of limited-edition "Mother-of-pearl Tumblers" featuring designs of plum blossoms and orchids, exclusive to the Incheon Airport branch.
Pascucci stated, "We plan to continue opening stores that reflect the 'Sense Of Italy' concept, further strengthening our image as an authentic Italian brand."
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