KB Financial Group Creates 784.8 Billion KRW in Social Value in First Quarter of This Year

Practicing Inclusive Finance with a Dual Focus on 'Care' and 'Coexistence'
Leading Efforts to Address Low Birth Rate, Support Small Businesses, Create Youth Jobs, and Foster Future Generations

▲KB Financial Group building exterior

Since 2024, KB Financial Group has established the 'KB Financial Group Social Contribution Strategy System' and has been promoting social contribution activities with a dual focus on 'care' and 'coexistence.' As a result, the social value contributed by KB Financial Group up to the first quarter of this year reached 784.8 billion KRW.

First, in the 'care sector,' KB Financial Group is addressing major social issues such as the 'low birth rate and care gap' by offering a variety of financial products aimed at overcoming the low birth rate, including 'KB Multi-Child and Newlywed Jeonse Loan' and 'KB Child Love Savings.' In addition, in cooperation with the Ministry of Education, it is fostering a stable care environment by supporting the establishment of 'Hub-type Neulbom Centers,' investing a total of 50 billion KRW by 2027.

In the 'coexistence sector,' KB Financial Group is implementing the 'Customized Low Birth Rate Support Project for Small Business Owners,' which provides support such as child care services and substitute labor costs for those small business owners who fall outside the scope of government low birth rate policies like maternity leave and parental leave. The company is also continuously providing consulting services to support small business owners who are struggling due to a lack of management know-how. Furthermore, it is running the 'KB Heart Store Campaign' to support small business owners who offer affordable, warm meals to customers despite persistently high inflation.

Through these social contribution activities centered on 'care' and 'coexistence,' the total social value contributed during the first quarter of 2025 amounted to 784.8 billion KRW. Specifically, the care sector, which includes low birth rate, childcare, education, and daily life and safety, accounted for 231.2 billion KRW, while the coexistence sector, which includes job support, small business support, environment, and global initiatives, accounted for 553.6 billion KRW in social value.

KB Financial Group annually publishes a 'Social Value Performance Report' that quantifies the impact of its ESG management activities in both financial and non-financial sectors on the 'environment' and 'society' in monetary terms, engaging with a wide range of stakeholders including customers, shareholders and investors, and local communities.

The social value of KB Financial Group encompasses both the non-financial sector, which represents the value generated from social contribution activities, and the financial sector, which refers to the value created through 'financial products and services' leveraging the company's core capabilities. The company has also applied the 'Five Principles of KB Financial Group Social Value Measurement,' using proxy values from reputable research institutions and verifiable methodologies. In particular, the non-financial sector covers values that are essential in everyday life, such as ▲addressing the low birth rate ▲supporting small businesses ▲youth employment ▲nurturing future generations ▲daily life and safety.

A KB Financial Group representative stated, "We hope to grow together with the people through warm-hearted finance and create a better world," adding, "KB Financial Group will continue to do its utmost to fulfill its corporate social responsibility by generating even greater social value in the future."