Kim Taeheum: "Let Taean Come to Mind When People Think of Horticulture"
The preparation status briefing for the 2026 Taean International Horticultural Therapy Expo was held on the 23rd, attended by Governor Kim Taeheum and about 40 related personnel.
The Taean International Horticultural Therapy Expo Organizing Committee held a "2026 Taean International Horticultural Therapy Expo Preparation Status Briefing" on the 23rd at Korea Flower Park in Taean. The event was attended by Kim Taeheum, Governor of Chungnam Province; Gase Ro, Mayor of Taean County; Oh Jinggi, Secretary-General; provincial and county directors; and about 40 related personnel from the organizing committee.
The briefing was held to strengthen the collaborative system among the main organizing bodies?Chungnam Province, Taean County, and the Organizing Committee?to review the preparation status by sector, and to ensure the remaining preparation process proceeds smoothly for an efficient and successful expo.
During the briefing, each organization shared their progress, discussed key tasks, and reviewed strategies and collaboration plans for the successful operation of the expo. Based on the outcomes, they plan to supplement practical responses and implementation plans for each sector moving forward.
Kim Taeheum, Governor of Chungnam Province, Gase Ro, Mayor of Taean County, and other officials are inspecting the exhibition hall after holding a briefing session.
Governor Kim Taeheum stated, "This international expo, which is the world's first to combine horticulture and therapy, is a meaningful attempt to open a new horizon for Korea's horticultural industry. Just as Geumsan is synonymous with ginseng and Nonsan with strawberries, let us strive to make Taean globally synonymous with horticulture."
He also emphasized, "For this expo to achieve tangible results, it must maximize its impact on the local economy and ensure the sustainability of the event. By linking industry and tourism, we need to invigorate horticultural farms and the overall horticultural industry, creating a successful case where the local economy can grow and develop together."
Governor Kim added, "Currently, the world's largest 'Keukenhof Flower Festival' is in full swing in the Netherlands, attracting over one million visitors annually and serving as the center of the local economy as well as a major business platform for the Dutch floriculture industry. Let us also focus our efforts over the next year to make our expo a successful event that represents Korea and attracts global attention."
Meanwhile, the 2026 Taean International Horticultural Therapy Expo is scheduled to be held for one month from April 25 to May 24 next year, under the theme "A Healthy Future Found in Nature: Horticulture & Therapy." The expo is expected to attract 1.82 million visitors from 40 countries.
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