2025 NongHyup Financial Customer Strategy Forum
Exploring Opportunities and the Future Amid Population Crisis
Emphasis on Innovation and Customer Experience in a Changing Society
On April 23, NongHyup Financial Group announced that it had held the 2025 NongHyup Financial Customer Strategy Forum under the theme "Opportunities and Future of NongHyup Financial in the Era of Population Crisis" at the main auditorium of its headquarters in Jung-gu, Seoul, the previous day.
The forum was organized to understand demographic changes represented by low birth rates and an aging population, as well as new paradigms, and to explore the future direction for NongHyup Financial. More than 300 executives and employees, including Chairman Lee Chanwoo and CEOs of subsidiaries, attended the event.
Following a lecture by Jeon Youngsoo, a professor of population economics at Hanyang University Graduate School of International Studies, a talk show was held with employee representatives from Generation X and the MZ Generation (Millennials and Generation Z). Professor Jeon emphasized the need to prepare for the predetermined future and new order resulting from demographic changes, and identified "today's adults" from Generation X, born in the 1970s, as a customer group whose importance should be expanded in a shrinking society.
NongHyup Financial plans to continue providing a customer perspective to its subsidiaries under the motto of customer experience innovation, and will hold a Customer Experience Innovation Contest to discover and spread innovative ideas and best practices.
At the forum, Chairman Lee Chanwoo stressed the need for a shift in perception to view population issues as opportunities rather than crises, and for the creation of innovative businesses that respond flexibly and swiftly to rapidly changing paradigms.
NongHyup Financial Group held a Customer Strategy Forum on the 22nd at its headquarters auditorium in Jung-gu, Seoul, under the theme "Opportunities and Future of NongHyup Financial in the Era of Population Crisis." Photo by NongHyup Financial Group
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