"I Made My Own Cider"... Lotte Chilsung Renovates KidZania Experience Center

Chilsung Cider Beverage Factory Renovated After 15 Years
"Refreshing Four-Cut" Photo Event and Temporary Tattoo Stickers Offered

Lotte Chilsung Beverage announced on April 23 that it has completely renovated and reopened the "Chilsung Cider Beverage Factory" at Seoul KidZania, a children's job experience theme park, for the first time in 15 years.

This renovation was carried out in line with the concept of "New with a Big Star, NEW Chilsung Cider," following the unveiling of the new Chilsung Cider design in October last year. The renewal included both interior and exterior design updates, and the experience content has been enhanced so that visitors can engage with the Chilsung Cider brand in a variety of ways.

[Photo by Lotte Chilsung Beverage]

The "Chilsung Cider Beverage Factory" is designed to allow children to experience the Chilsung Cider manufacturing process firsthand. Children who visit the factory can become beverage masters and complete their own Chilsung Cider by going through various steps themselves, including washing PET bottles, injecting lemon-lime flavor and carbonation, all based on a thorough hygiene management system and state-of-the-art automated facilities. In particular, children can enjoy a special experience by printing personalized labels to create their own unique Chilsung Cider.

In addition, Lotte Chilsung Beverage has prepared a Chilsung Cider brand video, offering content that allows children to experience the brand story and manufacturing process of Chilsung Cider in a more engaging way.

Lotte Chilsung Beverage will also operate a Chilsung Cider photo booth until April 30, hosting a "Refreshing Four-Cut" photo event and offering temporary tattoo stickers.

Meanwhile, since 2010, Lotte Chilsung Beverage has provided hands-on content at the Chilsung Cider KidZania experience center under the concept of the "Chilsung Cider Beverage Factory," allowing children to make their own Chilsung Cider. As of the end of last year, the cumulative number of participants at the KidZania locations in Seoul and Busan exceeded 1.1 million.