Korea Technology and Information Promotion Agency for SMEs Signs MOU with KBS Public Home Shopping to Support Smart Manufacturing Innovation Enterprises

Aiming to Strengthen Product Competitiveness
and Expand into Distribution Platforms

The Smart Manufacturing Innovation Promotion Group, affiliated with the Korea Technology and Information Promotion Agency for SMEs, announced on April 22 that it has signed a memorandum of understanding (MOU) with KBS Public Home Shopping as part of the 'Smart Manufacturing Innovation Enterprise Market Expansion Support Program.'

Jongwon Lee, Head of Business Division at KBS Public Home Shopping (left), and Kwanghyun Ahn, Director of Smart Manufacturing Innovation Promotion Group, are taking a commemorative photo after signing a business agreement. Provided by Kijeongwon

The signing ceremony was held at the headquarters of KBS Public Home Shopping in Mapo-gu, Seoul, with seven representatives from both organizations in attendance, including Kwanghyun Ahn, Director of the Promotion Group, and Jongwon Lee, Head of the Business Division at KBS Public Home Shopping.

This agreement was established to strengthen the product competitiveness of companies participating in the smart factory support project and to lay the foundation for their entry into home shopping and online distribution platforms. The event proceeded in the following order: an introductory meeting between the heads of both organizations, welcoming remarks, signing of the agreement, commemorative photo session, and a tour of key KBS Public Home Shopping facilities such as the studio. The agreement includes joint operation of customized market expansion support programs such as ▲coaching and consultation sessions for entering distribution platforms ▲expert product evaluations and broadcasting entry practice ▲and performance promotion.

Based on this agreement, the two organizations plan to implement practical, step-by-step programs that will help smart manufacturing innovation companies enhance their product appeal through consulting with distribution experts (MDs) and achieve tangible sales results through entry into broadcasting platforms.

Ahn stated, "This agreement marks the starting point of a distribution-linked strategy that helps excellent products manufactured by small and medium-sized enterprises reach consumers in the market," adding, "We will continue to expand cooperation with public distribution channels to establish a sustainable foundation for market expansion."

Meanwhile, the Smart Manufacturing Innovation Enterprise Market Expansion Support Program will be carried out throughout the year, starting with the agreement in April, followed by recruitment of participating companies in May, coaching and consultation sessions in July, and broadcasting practice and performance reporting in the second half of the year.