KT&G Launches New Esse 'Noir'

Virginia-Type Blending
Premium Product Featuring Black Cigarette Paper

KT&G announced on April 22 that it will launch its new ultra-slim premium product, Esse 'Noir', at convenience stores nationwide.

'Noir' is a new premium product from Esse that maximizes the original flavor of tobacco through a Virginia-type blend. It is the only product on the domestic market to use black cigarette paper, which highlights the brand's sense of luxury. The tar and nicotine content of Esse 'Noir' are 1.0mg and 0.10mg, respectively, and the retail price is 5,000 won per pack.

KT&G Esse 'Noir' product image. KT&G

Song Seungcheol, head of KT&G's Domestic Brand Team, said, "We developed this product for consumers who want to experience a deep and rich flavor, with a differentiated design and Virginia blending compared to existing Esse products," adding, "We will continue to strengthen our brand competitiveness by developing products that meet the diverse needs of consumers."