Basement Level 2 'Iconic Zone' from April 24 to 30
On April 21, Sejong Center for the Performing Arts announced that it will operate a Harry Potter popup store at The Hyundai Seoul ahead of the upcoming Harry Potter Film Concert.
The popup store will be set up at the 'Iconic Zone' on Basement Level 2 of The Hyundai Seoul from April 24 to 30.
Sejong Center for the Performing Arts will present the sixth installment of the Harry Potter Film Concert series, "Harry Potter and the Half-Blood Prince in Concert," at the Grand Theater from May 16 to 18. This will be followed by the seventh installment, "Harry Potter and the Deathly Hallows Part I in Concert," from October 24 to 26.
At the popup store, visitors can preview the atmosphere of the film concert, which combines the Harry Potter universe with orchestral music. Official Harry Potter merchandise will be available for purchase, and visitors can watch orchestra videos. Tickets for the performances can also be purchased at a 25% discount. For those who purchase a package for both performances, a 30% discount will be offered.
Sejong Center for the Performing Arts will also exclusively sell tickets for the Harry Potter Film Concert via live commerce on TheHyundai.com through April 27. Performance influencer Hwang Jogyo will host the live broadcast and share real-time information about the concert.
On the day of the Harry Potter Film Concert, Sejong Center for the Performing Arts will host "Wizard’s Day" in the lobby for audience members who attend in Harry Potter costumes. All visitors wearing Harry Potter costumes or bringing related props will receive special gifts, and those with the most outstanding outfits will be selected for the "Best Wizard" award.
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