Collaboration with the Seoul Volunteer Center
On April 21, Amorepacific announced that it had held the 'Baep Challenge' on April 20 to promote awareness and encourage the practice of barrier-free initiatives in celebration of Disability Day.
Amorepacific collaborated with the Seoul Volunteer Center to operate the challenge through the MOA platform from March 24 to April 20, aiming to create a barrier-free environment for socially disadvantaged groups.
The Baep Challenge, short for 'Barrier-Free Challenge,' focused on eliminating both physical and psychological barriers that people with disabilities and the elderly encounter in daily life. Through this challenge, participants identified and verified barrier-free facilities in their everyday lives, experiencing firsthand the importance of creating environments that consider the mobility and accessibility needs of people with disabilities.
Amorepacific will donate 'Todak Todak Kits' to teachers at special schools in Seoul upon achieving the target number of challenge certifications. The Todak Todak Kit is a package of health supplements from Amorepacific's inner beauty brand Vitalbeautie, including Myeongjaksoo Gold, Multivitamin Mineral, and Good Sleep GABA 365. A total of 300 kits are planned to be delivered to special school teachers.
A representative from Amorepacific stated, "We launched this challenge to raise social awareness of barrier-free initiatives in celebration of Disability Day and to support special school teachers in maintaining positive energy," adding, "We will continue to drive positive change through ongoing social contribution activities."
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