Six Consecutive Wins in Brand Strategy, Five in Gas Stations... S-OIL Wins Two Categories at the 2025 National Industry Awards

S-OIL (CEO Anwar Al Hejazi) has been selected as the No. 1 company in the Brand Strategy category for the sixth consecutive year and in the Gas Station category for the fifth consecutive year at the 2025 National Industry Awards.

The National Industry Awards, organized by the Industrial Policy Research Institute and sponsored by the Ministry of Trade, Industry and Energy, selects companies that have contributed to the development of national industry by enhancing competitiveness through outstanding management capabilities and differentiated products and services across a total of 34 categories (14 for competitiveness and 20 for industry).

S-OIL was recognized for continuously enhancing its brand value and increasing customer satisfaction through high-quality products and services.

Lee Youngho, Head of Sales Strategy Division at S-OIL (right), is taking a commemorative photo with Park Kichan, President of the Korea Institute for Industrial Policy, at the 2025 National Industry Awards ceremony held on the 17th.

S-OIL is strengthening customer satisfaction through systematic marketing activities tailored to consumers' fueling patterns. The company's mobile fueling app, 'MY S-OIL,' maximizes consumer convenience by offering a variety of fueling-related features such as searching for affordable gas stations, using coupons, earning points, and the 'Quick Fueling' service.

Additionally, the 'Mideumgadeuk Juyuso' system, which guarantees genuine products and accurate quantities, along with a strict quality control system, further enhances customer satisfaction. S-OIL is transforming its gas stations into complex energy stations through collaborations with various brands, including Mega Coffee, Emart24 convenience stores, and the latest no-brush automatic car wash, Washing Day.

S-OIL is building a friendly and likable brand image by utilizing its character Gudoyle. Gudoyle communicates with the public through various channels such as TV commercials and SNS short-form videos, and is especially strengthening the brand image among potential customers like children and families through the global animation 'Polaris Rescue Super Guardians.'

An S-OIL representative stated, "This award is a recognition of our customer-centered marketing activities based on sincerity and creativity. We will continue to grow as a trusted brand by developing new customer value."