At the National Palace Museum on the 17th
Replica of "Yeongchinwang Family's Winter Ceremonial Robe" Unveiled
"We Will Launch Products Utilizing Royal Cultural Heritage"
LG Household & Health Care's royal luxury cosmetic brand 'The History of Whoo' has borne fruit in the 'National Heritage Administration Cultural Heritage Replication Project' it has sponsored.
On the morning of the 17th, LG Household & Health Care and the National Heritage Administration held the 'Joseon Royal Family and Korean Empire Royal Family National Heritage Replication Achievement Disclosure Event' at the National Palace Museum of Korea in Seoul, unveiling a replica of a winter ceremonial robe (Dangui) worn by Queen Yeongchinwangbi. The 'Yeongchinwang Family's Clothing and Accessories' are designated as National Folk Cultural Heritage.
Choi Eung-cheon (left), Director of the Cultural Heritage Administration, and Lee Hong-joo, Executive Director of LG Household & Health Care, are examining a replica of the Soryebok (Dangui) worn by the Crown Princess at the "Joseon Royal Family, Korean Empire Royal Family National Heritage Replication Achievement Disclosure Event" held on the morning of the 17th at the National Palace Museum of Korea in Seoul. (Photo by LG Household & Health Care)
The National Heritage Administration is conducting the cultural heritage replication project through public-private cooperation to sustainably preserve and utilize the original forms of national heritage and create new value. The History of Whoo, designated as a corporate sponsor for 'Protection Support of Joseon Royal Cultural Heritage,' has supported the replication project of the Korean Empire royal family's clothing for the past two years.
The Dangui is a daily ceremonial garment worn by women of the late Joseon royal court and noble families (Banga, houses of the yangban class). For the replication of clothing, materials currently available and actually used in cultural heritage restoration were selected, considering the characteristics of traditional materials. At the event, in addition to the Dangui, three replicas of Joseon royal court paintings and calligraphy were also unveiled.
The History of Whoo plans to utilize the results of this replication project in its products as well. Lee Hong-joo, Executive Director of The History of Whoo Marketing Division at LG Household & Health Care, stated, "Replicating royal cultural heritage is not merely reproduction but a meaningful activity to protect the original artifacts and further secure the sustainability of intangible heritage through replication technology." He added, "The History of Whoo, which promotes the beautiful royal culture of our country, will continue to support this mission with even greater dedication."
Meanwhile, since 2015, The History of Whoo has signed a 'National Heritage Keeper' agreement with the National Heritage Administration to widely promote the beauty of Korea's cultural heritage, including ancient palaces and queens, and has been conducting various sponsorship projects to preserve and manage palaces and reexamine the value of royal court culture.
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