BHSN Appoints Won Boram as CBO... Accelerates Entry into Global Legal AI Market

Led the Launch and Marketing Strategy of 'Alibi'

BHSN announced on the 17th that it has appointed Won Boram, who was in charge of sales and marketing & communications, as the Chief Business Officer (CBO).

Newly appointed CBO Won Boram planned smartphones exclusively for the Japanese market at Samsung Electronics MX Division, and after working at Yanolja and BeMyFriends, she joined BHSN in 2023 as the head of marketing & communications.

BHSN announced on the 17th that Won Boram, the head of the headquarters, has been appointed as the Chief Business Officer (CBO). BHSN

Immediately after joining, she led the launch and marketing of the subscription model for 'Alibi,' and since last year, she has expanded her responsibilities to sales and business development, contributing to the establishment of 'Alibi' as a legal AI solution in the market, BHSN explained.

With new CBO Won at the forefront, BHSN plans to accelerate not only its domestic and international SaaS business but also its overseas expansion. Starting with Japan, where a corporation has been established, it will increase its regional bases in China, Vietnam, Indonesia, and other locations to actively target the Asian market.

Junggeun Lim, CEO of BHSN, said, "Through the appointment of the new CBO, we will further accelerate the domestic sales expansion and overseas advancement of 'Alibi,' growing into a leading legal AI company representing Asia."