Hana Financial Group Unveils Global Project with G-Dragon in Las Vegas, USA

On Air in the United States on April 28, Local Time

Hana Financial Group announced on the 16th that it will unveil a global collaboration advertising campaign in Las Vegas, USA, featuring the group's new model, artist G-DRAGON.

Known as the 'Las Vegas Project,' this campaign is a collaboration between Korea's leading financial brand and a globally recognized K-pop artist.

The 'Las Vegas Project' is scheduled to be released on Monday, April 28, local time in the US (Tuesday, April 29, Korean time). Given G-DRAGON's global fandom, strong reactions from K-pop fans in the US are highly anticipated.

Through the innovative ideas and unprecedented scale of the 'Las Vegas Project,' Hana Financial Group plans to deliver a message that reinterprets the direction the group is heading from a branding perspective. The group expects the synergy between Hana Financial Group's vision and G-DRAGON's unique character to be exceptional.

A representative from Hana Financial Group's Brand Strategy Team stated, "Hana Financial Group has always aimed for excellence not only in financial services but also in branding, based on the value of putting customers first. The 'Las Vegas Project' will be a new attempt that will change the landscape of financial branding."