Application of Eco-Friendly Paint "I Saenggak"
Samwha Paint announced on the 11th that it will sponsor color planning and eco-friendly paint for the first half special exhibition "Today, Buncheong," held at the Gyeonggi Ceramic Museum until August 17.
The "Today, Buncheong" exhibition is a special exhibition exploring the modern significance of Buncheong ware during the historical transition from the late Goryeo to early Joseon periods. The exhibition contemporarily reexamines the historicity and aesthetic form of Buncheong ware, providing visitors with an opportunity to contemplate the unique Korean sense of beauty.
Samhwa Paint sponsored the color planning and eco-friendly paint for the exhibition "Today, Buncheong" held at the Gyeonggi Ceramic Museum. Samhwa Paint
Samwha Paint applied trendy colors harmonizing with Buncheong in this exhibition, visually expressing the delicacy and subtle aesthetics of Buncheong. In particular, it utilized the nuances of the 2025 Color of the Year to create a sophisticated and modern palette.
To provide a comfortable and safe viewing experience, Samwha Paint used "I Saenggak" water-based paint. "I Saenggak" is a paint designed with the concept of being safe to use in places with children and has obtained the Environmental Label certification, a leading eco-friendly certification in Korea.
Lee Sang-hee, Head of the Color Design Center at Samwha Paint, said, "We aimed to reinterpret the essence of traditional ceramics through color and intuitively convey its value to contemporary viewers," adding, "This is a project that will continue to contribute to the cultural and artistic fields through color solutions that harmonize exhibition spaces and artworks."
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