"Fighting High Prices"... Lotte Mart's 'PB Festa' Up to 50% Discount

From the 10th to the 30th
Up to 50% off on about 5,000 selected items

Lotte Mart announced on the 9th that it will present the largest annual private brand (PB) discount event, 'PB Festa,' for three weeks from the 10th to the 30th.

This event celebrates the 2nd anniversary of Lotte Mart's PB product 'Oneul Joeun' by offering discounts of up to 50%. Lotte Mart operates the convenient meal PB 'Yorihada' and the food and daily necessities PB 'Oneul Joeun.'

During this event, Lotte Mart will select about 500 PB products from 'Oneul Joeun' and 'Yorihada' and offer discounts of up to 50%. The representative product 'Yorihada Gangyeot Boneless Chicken Gangjeong (Large)' is offered at 8,995 KRW with a 50% discount for L.Point members, and 'Oneul Joeun Taeyangcho Gochujang (1kg)' is available as a buy one get one free (1+1) deal at 7,990 KRW.

Popular ramen products with high purchase frequency, such as 'Yorihada Beef Ramen (5-pack)' and 'Yorihada Fire-flavored Jjajang Ramen (5-pack),' are discounted by 500 KRW when earning L.Points, priced at 2,490 KRW each. The representative frozen food 'Yorihada Chewy Glutinous Rice Sweet and Sour Pork (550g)' is offered at 5,990 KRW after a 2,000 KRW discount. Health functional foods, including 'Oneul Joeun Immune Shot Multivitamin (20ml·7 bottles),' are also sold at a 20% discount in line with the changing seasons.

A 'N+1 Gift' event is also held by carefully selecting popular snacks. For example, 28 types of snacks priced uniformly at 1,000 KRW, including 'Oneul Joeun Oranda (160g),' and 'Oneul Joeun White Rice (210g)' and 'Oneul Joeun Cup Nurungji (30g)' offer one additional item free when purchasing five. Additionally, 'Oneul Joeun Seasoned Chestnuts and Sweet Potatoes,' 'Oneul Joeun Lean Tuna and Spicy Tuna 4-pack,' and 'Oneul Joeun Pasta Sauce and Noodles' are part of a 2+1 promotion.

Daily necessities are also offered at exceptional prices. 'Oneul Joeun Soft 3-ply Toilet Paper (28M·30 rolls)' is discounted by 1,000 KRW to 9,900 KRW. 'Oneul Joeun Bleach (3.7L),' 'Oneul Joeun Oxygenated Soda (1.5kg),' and 'Oneul Joeun Natural Pulp Kitchen Towels (140 sheets·6 packs)' are sold at a 20% discount. Furthermore, 'Oneul Joeun Ceramic Frying Pans and Pots (10 types)' are available at a 30% discount when earning L.Points.

Moreover, from the 10th to the 16th, a 7-day promotion will be held where customers who purchase PB products worth more than 15,000 KRW can choose one free item from 'Oneul Joeun Pull-out Sanitary Bags (Medium·200 sheets),' 'Oneul Joeun Sanitary Gloves (100 sheets),' or 'Oneul Joeun Zipper Bags (Medium·30 sheets).'

Various new products have also been prepared. As a 2nd-anniversary special product for 'Oneul Joeun,' the 'Oneul Joeun Cherry Blossom Protein Bar (120g)' will be sold in limited quantities at 2,990 KRW. This product is an improved version of the best-selling 'Oneul Joeun Protein Bar' in the cereal bar category, featuring strawberry chocolate flavor with the scent of cherry blossoms and cherry blossom-shaped sprinkles symbolizing spring.

'Oneul Joeun Ashotchu Peach and Mango Zero (each 1.5L)' has also been launched and is sold at 2,990 KRW. As a launch promotion, a 20% discount is offered when purchasing two or more. The new convenient meal product 'Yorihada Spicy Crispy Whole Chili Fry (320g)' is introduced and sold at 5,990 KRW with a 1,000 KRW discount for L.Point members. This product is characterized by crispy whole chili peppers filled with pork, fried to retain rich juice and flavor.

Moon Kyung-seok, head of Lotte Mart and Super Food PB Development Team, said, "This 'PB Festa' is prepared with the largest number of PB products at the highest discount rates to celebrate the 2nd anniversary of Oneul Joeun and to repay customer support while contributing to price stabilization. We will continue to introduce PB products that combine reasonable prices and optimal quality to reduce shopping concerns in busy daily life."

Meanwhile, Lotte Mart PB is striving to strengthen PB competitiveness. As the importance of PB products that combine reasonable prices and optimal quality is expected to increase due to prolonged economic recession and high inflation, differentiated products are being introduced to attract consumers. Recently, prices of some PB products have been lowered. The most popular product among customers, 'Oneul Joeun Grade 1 Milk 2-pack (900ml·2 packs),' has been sold at 3,790 KRW, about 3% lower since the 13th of last month.