DongSung Pharmaceutical (CEO Na Won-gyun)'s self hair styling brand ‘eZn’ has announced on the 8th that it has signed a new supply contract with the Indonesian distribution channel OH!SOME.
OH!SOME is a distribution channel under the Blue Origin group and is a rapidly growing lifestyle channel in Indonesia, mainly among young consumers. The brand ‘eZn’ plans to showcase its products through OH!SOME’s offline stores and online channels located in major Southeast Asian cities such as Indonesia and Malaysia.
Currently, ‘eZn’ is undergoing local BPOM (Food and Drug Monitoring Agency) certification for smooth distribution in the Indonesian market. With this contract, it has established an official distribution network. Based on this, it is expected to enable a more stable market entry and approach local consumers as a highly trusted brand.
In addition, the company plans to enhance distribution and marketing optimized for the Indonesian market to increase brand awareness and expand additional channels.
An eZn representative said, “We are pleased to sign a contract with OH!SOME, a major channel presenting trendy products in Indonesia and the Southeast Asian region,” adding, “As eZn is a brand with various hair colors, we hope to capture the hearts of Indonesian MZ consumers.”
Meanwhile, DongSung Pharmaceutical’s ‘eZn’ is exported to North America, Southeast Asia, Europe, the Middle East, and other regions, and has recently been selected as an Amazon Overall Pick, growing as a global total hair brand.
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