Emart to Offer Famous Region Wines at Ultra-Low Prices Every Month

Always Ultra-Low Prices Under 10,000 Won
Limited Quantities at 'Half-Price Specials'
Rising Demand for Ultra-Low-Priced Wine Amid High Inflation and Polarized Consumption

Emart announced on the 3rd that it will sell representative wines from famous production regions at ultra-low prices every month.

The representative wines include 'New Zealand Marlborough Sauvignon Blanc', 'Argentina Malbec', and 'Australia Shiraz'. Emart sells these products regularly for under 10,000 won or offers a 50% discount on limited quantities to provide ultra-low prices.

This month, a total of four types of ultra-low-priced wines will be introduced. On the 4th, 'Breakpoint Marlborough Sauvignon Blanc' will be launched and sold at a 50% discount for 9,900 won until the 8th of next month. On the 11th, three types of "always 9,900 won wines" will be introduced. These include 'Innocent C?tes du Rh?ne', representing the southern region of France, along with 'Canyon Oak Cabernet Sauvignon and Chardonnay', representing California, USA.

'Wine in Box', sold in 6-pack boxes, will also be available in limited quantities starting from the 4th, allowing customers to purchase at prices discounted by 40-50% per bottle. The popular annual wine market item 'Babich Black Marlborough Sauvignon Blanc' can be purchased for 107,800 won. 'Gattonigro Cabernet Sauvignon' and 'Charles Ain? C?tes du Rh?ne Rouge' will also be sold.

The reason Emart is strengthening its ultra-low-priced wine offerings is due to increased demand for such wines amid high inflation and polarized consumption. In fact, Emart's wine sales have increased by 3% this year, with sales of wines under 10,000 won soaring by 60%. The ultra-low-price trend is also appearing in premium liquors such as whiskey. The 9,900 won whiskey 'Black & White', launched at the end of February, sold out its initial 12,000 bottles within three days of release.

Go Ara, Emart's liquor buyer, said, "Our goal this year is to discover and introduce new ultra-low-priced wines not available domestically, thereby expanding customers' choices."