Experience of Face-to-Face Enrollment for Long-Term Insurance
Plans to Collaborate with University Student Supporters
DB Insurance announced on the 2nd that it held the launch ceremony for the 23rd Consumer Evaluation Group on the 28th of last month and began activities for seven months.
On the 28th of last month, 15 members of the 23rd Consumer Evaluation Group and executives and employees of DB Insurance held an inauguration ceremony and took a commemorative photo at the DB Financial Center in Gangnam-gu, Seoul. Photo by DB Insurance
DB Insurance has been operating the evaluation group since 2010. It is mainly composed of female customers in their 30s and 40s. They play a role in directly experiencing the company's various products and services and providing improvement suggestions.
Up to the 22nd group, 331 panelists proposed 1,185 improvement items. Among these, 939 cases (79.2%) were adopted, greatly contributing to customer-centered service improvements.
The 23rd evaluation group plans to carry out activities such as experiencing face-to-face enrollment for long-term insurance from last month until October. They will propose improvement plans reflecting the perspectives of various generations by linking with a university student supporter group composed of people in their 20s.
DB Insurance expects to establish a virtuous cycle structure that continuously enhances customer satisfaction and strengthens corporate competitiveness.
A DB Insurance official said, "The evaluation group serves as a channel where customers directly participate in service improvement beyond simply collecting opinions," adding, "Through the evaluation group activities, we will establish ourselves as a company leading consumer-centered management."
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