30 Times Spicier... CJ CheilJedang Launches 'CJ Silbi Kimchi'

Launched Exclusively Online
Optimal Blend of Spicy Chili Powders

CJ CheilJedang announced on the 1st that it has launched a new spicy kimchi product called 'CJ Silbi Kimchi.' This move aims to expand the new kimchi category in response to the growing sales of packaged kimchi in the online market and the increasing number of single-person households.

'CJ Silbi Kimchi' was released exclusively online, reflecting the interest of younger generations and social media platforms such as YouTube and Instagram. It was pre-launched and began sales on Baemin B Mart, the instant delivery service of Baedal Minjok, starting from the 1st. From the 3rd, it will be available on CJ CheilJedang’s official mall, 'CJ The Market.' Sales across all online channels, including Naver Shopping, will begin on the 11th.

CJ Silbi Kimchi’s spiciness, measured by the Scoville scale, is more than 30 times that of regular napa cabbage kimchi. It achieves a strong spicy flavor by blending spicy Vietnamese chili powder with domestically sourced Cheongyang chili powder. Leveraging CJ’s 24 years of kimchi business expertise, it uses three types of fish sauce employed in Bibigo kimchi and a patented fermentation method to secure a clean umami taste. The product is in the form of individually separated napa cabbage kimchi leaves with the core removed. It comes in an 800g size, ideal for 1-2 person households, and features dual packaging with a container and pouch for added convenience.