"From Real Estate Investment Secrets to Taxes" Shinhan Securities Revamps YouTube Lineup

Shinhan Investment Corp. announced on the 27th that it will release new content such as ‘ProFeel,’ ‘GyaKkul Alba Operation Season 3,’ ‘Gojingamse,’ ‘Yojibudong Class,’ and ‘Financial Knowledge Quiz’ through its official YouTube channel ‘Alpha TV.’

This revamp was carried out by actively reflecting viewers’ needs through various data analyses of the YouTube channel, including viewer inflow search keywords and age group analysis.

‘ProFeel’ is inspired by Shinhan Investment Corp.’s slogan ‘Pro as a Pro,’ highlighting the lives of people who have become professionals in their fields. It explores the process of becoming a pro, the difficult moments and how they overcame them, and the multifaceted meaning of a ‘true professional’ as perceived by the pros themselves.

‘GyaKkul Alba Operation Season 3’ is an experiential content where participants work part-time jobs to earn seed money needed for investment, helping them realize the value of money and labor. In Season 3, fun elements have been enhanced by adding boss and part-time wage negotiation battles, part-time job challenges, and success stories of wealthy people around the world.

‘Gojingamse’ focuses on taxes closely related to everyday life, providing various cases and necessary tax solutions. It presents tax topics, which can sometimes feel rigid, in an entertaining way to deliver both information and enjoyment simultaneously.

‘Yojibudong Class’ is content where Shinhan Investment Corp.’s top real estate experts share real estate investment secrets based on the most frequently asked questions and answers from seminars. Divided into basic and practical sessions, it discusses essential know-how and precautions that must be known when investing in real estate, offering deep insights into real estate investment.

‘Financial Knowledge Quiz’ is a ‘shorts’ style content that explains financial terms in an easy and simple quiz format, delivering financial knowledge to viewers in an easy and fun way.

Additionally, by actively utilizing AI-based video production programs, Shinhan Investment Corp. plans to present its unique ASMR and music playlists, providing viewers with a new kind of enjoyment. Furthermore, it plans to continuously introduce various content such as timely research, tax, and real estate topics.

Kim Su-young, Head of Public Relations at Shinhan Investment Corp., said, “Through this YouTube Alpha TV revamp, we will deliver diverse content reflecting customer needs in an easy and enjoyable way,” adding, “We will continue to present colorful and beneficial content that meets viewers’ perspectives.”