Lotte Wellfood Comfort It's Enough Sells 2 Million Packs in 50 Days Since Launch

'SNACKIFICATION OF MEALS' TREND AMONG THE 2030 GENERATION
Whole grains and 100% domestically pressed barley as main ingredients
Digital advertisement surpasses 10 million cumulative views

Lotte Wellfood announced on the 26th that its nutrition-enhanced and meal replacement snack brand 'Comfort It's Enough,' launched last month, has sold 2 million packs within 50 days of its launch.

According to market research firm Euromonitor International, more than one in eight Koreans (13%) recently reported replacing meals with snacks such as cookies or chocolate. This reflects the global trend of 'snackification of meals' appearing in Korea as well. In fact, the domestic market is seeing the spread of the 'slow aging' trend, where people eat meals with whole grains, vegetables, and other ingredients to maintain health and slow bodily aging.

[Photo by Lotte Wellfood]

'Comfort It's Enough' consists of six types: baked cookies, toasted bread, golden chew bars, cube cakes, shake meals, and classic barley meals. The products use whole grains and 100% domestically pressed barley as main ingredients, characterized by high protein and dietary fiber content while reducing sugar, saturated fat, and sodium.

Consumer responses to the products have been positive. Since its launch, word of mouth has spread through social media and online communities, with reviews such as "It is dense yet moist, delicious, and filling," and "The ingredients are good, and it is fresh and sweet, so it can be eaten without any aversion." The digital advertisement video featuring brand model actress Go Min-si has surpassed 10 million cumulative views.

The company is currently conducting a sampling promotion at the shared office space FastFive, where many young office workers gather, until the 13th of next month.

Meanwhile, Lotte Wellfood is strengthening its competitiveness by launching brands that respond to diverse demands in the 'health and wellness' sector. The company has launched Joee, a 100% plant-based dessert brand; ZERO, a sugar-free and no-sugar dessert brand that alleviates concerns about sugar; Easy Protein, a protein-specialized brand; and Theory of SICSA, a convenient meal brand enhanced with health-oriented ingredients.