25 Unique Charms Shine Bright!
Hanam City SNS Public Officials Supporters 3rd Term
Opening a New Chapter in City Administration Promotion
Hanam City, Gyeonggi Province (Mayor Lee Hyun-jae) officially announced the launch of the 3rd term of the ‘Hanam City Public Officials SNS Supporters,’ composed of 25 public officials with vibrant charm, on the 25th, marking the beginning of a new future in city administration promotion.
Hanam City officially announced the launch of the 3rd term of the "Hanam City Public Officials SNS Supporters," consisting of 25 public officials with vibrant charm, on the 25th. Photo by Hanam City
The newly launched 3rd term supporters in 2025 consist of 25 public officials from a total of 21 departments who will deliver more lively city administration news to citizens. At the inauguration ceremony, the supporters communicated their plans to participate in promotional activities in different ways by dividing into E (Extroverted) and I (Introverted) groups based on their MBTI personality types.
The supporters energized the atmosphere with unique self-introductions through the ‘If I Were to Speak’ segment. Each person confidently presented by highlighting their own characteristics, introducing hidden local restaurants in Hanam City or recommending secret date courses, saying, “You must visit this place!”
One group proposed special travel courses by exploring hidden attractions throughout Hanam City, while another group shared healthy diet tips to enjoy in Hanam in preparation for summer, providing practical information that anyone can easily follow.
In addition, the supporters pledged to focus on delivering useful information that residents might easily miss in the fields of culture, welfare, and tourism in Hanam City. In particular, they actively planned content introducing ‘healing travel courses’ set against Hanam City’s beautiful natural scenery and popular spots frequently visited by local residents. Their ideas showed potential to develop into creative and attractive content that goes beyond simple information delivery to convey Hanam City’s charm to more citizens.
Mayor Lee Hyun-jae emphasized, “I hope that through the supporters composed of public officials with diverse talents and skills, we can deliver various news about Hanam City to citizens in a more familiar and easy-to-understand way,” adding, “Through the innovative promotional activities that the supporters will present in the future, I will work to create a Hanam City where everyone grows together by encouraging more interest and participation from citizens in various city administration activities.”
Meanwhile, the Hanam City Public Officials SNS Supporters took their first step in 2023 with 10 public officials and made a strong impact across five official SNS channels of Hanam City, including YouTube, blog, and Instagram. In 2024, 22 public officials participated, bringing more ideas and creative works. Especially, the activities of the 2nd term supporters attracted great attention from citizens by widely spreading the various charms of Hanam City.
Last year, the supporters produced various content such as ▲Matflix Hanam Jokbal Restaurant Edition (Officer Lee Eun-bi) ▲Misa Island Pet Zone Coverage (Officer Choi Ji-won) ▲Music in Hanam Coverage (Officer Min Hyun-jung), carrying out a total of 582 activities. As a result, the number of Hanam City YouTube subscribers increased to about 9,200, a 117.8% growth compared to 2023 before the supporters’ launch.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
