'K-Sneakers' Seven Eight Under, First Global Pop-up in Hong Kong

First Global Pop-Up Store Opens

K-sneakers brand Seven Eight Under announced on the 24th that it will hold its first global pop-up store at Harvey Nichols Hong Kong and unveil the Monster Sneakers collection 'M-3'.

(Photo by Seven Eight Under)

The M-3 will be released in three colorways: Vintage Pink, Off-White, and Ash Black. It features Japanese premium canvas fabric and irregular monster graphic embroidery to create a unique texture and three-dimensional effect.

Additionally, an arrow design shoe charm that can be attached to the midsole is provided, allowing for a distinctive style.

At this pop-up, Seven Eight Under plans to set up a special exhibition space showcasing collaborative artists' artworks, limited edition products, and the brand's history at a glance. These products will also be unveiled at the GGLS store in Sinsa-dong, Seoul.

A representative of Seven Eight Under stated, "This pop-up, realized through a love call from Harvey Nichols Hong Kong, one of the UK's top three department stores, is regarded as a meaningful first step toward entering overseas markets," adding, "We aim to offer the public a new experience that combines art and fashion, beyond being just a sneaker brand."