Targeting Office Workers After Work with "Night Sale"
All Affiliates Mobilized with 100 Star Items
Clearance Sales at Duty Free Shops and Marts
Huge Discounts on Everything from Food to Fashion and Home Appliances
Shinsegae announced on the 24th that it will hold the group's largest festival of the first half of the year, the ‘Landers Shopping Festa,’ next month. Now in its fifth year, this event is an enhanced version of the previously held 'Landers Day' in the first half of the year.
The event will run for ten days from the 4th to the 13th of next month. Major Shinsegae Group affiliates, both online and offline, including E-Mart, Shinsegae Department Store, Gmarket, and SSG.com, will participate. This year, true to the name ‘Shopping Festa,’ there will be super special discounts and various events held throughout.
E-Mart offers 50% off Korean beef... Clearance sale on golf equipment
Notably, a 'Night Sale' will be held to allow customers to enjoy shopping at night. Various discounts and benefits will be available during the evening hours, enabling budget-friendly shopping after work or spring outings.
At Shinsegae point-affiliated stores, additional benefits will be provided for points accumulated after 7 PM. E-Mart and E-Mart24 have prepared point accumulation and special discounts for customers shopping on their way home. From the 4th to the 6th of next month, customers who spend over 150,000 KRW at E-Mart stores after 7 PM will receive 10,000 e-money points.
Additionally, E-Mart24 will sell all fresh food items at half price when paid with Samsung Moni Moni Pay from 6 PM to midnight. Shinsegae Duty Free will offer 5,000 duty-free points to customers purchasing products from one hour before closing until closing time (8:30 PM to 9:30 PM) for travelers taking night flights.
The Night Sale continues online as well. E-Mart Everyday will hold the ‘Every Night Night Market,’ distributing online discount coupons daily from 6 PM to 11 PM. W Concept will host a popular product lucky draw event every evening at 8 PM and provide surprise additional coupons.
A highlight of this event is the 'Landers Shopping Festa Star Item Top 100,' carefully selected by affiliates after closely surveying customer demand. E-Mart, Traders, SSG.com, and Shinsegae Department Store will participate, offering 100 popular items such as essential ingredients, seasonal clothing, and home appliances at special discounted prices.
From the 4th to the 6th, E-Mart will offer up to 50% off all Korean beef products. Imported grapes, which have seen a recent surge in demand, will also be available at up to 30% off. SSG.com will run a 'Time Deal Promotion,' selecting two products daily to sell at super special prices. Shinsegae L&B will present Wine & More’s ‘6-bottle box deal’ event. Value-for-money wine bundles suitable for spring picnics, such as ‘Piccini Memoro Red (6 bottles, 53,400 KRW)’ and ‘Valhondo Cava Brut (6 bottles, 49,900 KRW),’ will be sold at discounted prices.
A large-scale clearance sale will also be held. Shinsegae Department Store will host a Factory Store Golf Festival from the 28th of this month to the 6th of next month. E-Mart will sell iPhones and Lego products at discounts of up to 30%. At Shinsegae Simon Yeoju Premium Outlets, various pop-up events featuring Shinsegae Group brands such as Starbucks, Shinsegae International, Shinsegae Factory Store, and Wine & More will take place.
"Pick Me Pick Me" - 18 Virtual (AI) Models Created by Affiliates to Bring Shopping Excitement
Shinsegae Group has created 18 artificial intelligence (AI) models representing each affiliate. The concept features 18 aliens descending from space to bring customers the excitement of shopping. A teaser video was released on the official Landers Shopping Festa SNS on the 24th, and short videos showcasing each affiliate’s unique charm will be released later.
Customers can vote for the alien that excites them the most through the official Landers Shopping Festa website. Participants in the voting will be entered into a draw to win prizes from the affiliate they voted for, such as a one-year shopping voucher for E-Mart or a Maison Margiela bag from W Concept.
Photo card-style coupons featuring the faces of the 18 aliens have also been prepared. The front side shows each affiliate’s alien face, and the back side contains discount coupons. These photo cards can be obtained by purchasing the Landers Festa combo menu at CGV nationwide or at Landers Field, NC Dinos stadium, Wine & More stores, and various pop-up stores.
Shinsegae has also prepared a variety of ‘fun activities’ that customers can experience and enjoy themselves. On the first floor open stage of Shinsegae Department Store Gangnam Branch, a pop-up store called ‘2025 Landers Festa Baseball Field’ will operate in collaboration with the popular game ‘Com2uS Pro Baseball.’
At Starfield Hanam, the ‘Land Dog’s Spring Festa’ will be held. Brand pop-up stores such as ‘Jungkwanjang Genie Pet,’ ‘Stella & Chewy’s,’ and ‘Rika Rika’ will offer discounts on various pet products, from snacks and supplements to strollers for dogs.
To allow baseball fans to enjoy the festival, collaboration is underway with the ‘NC Dinos,’ who have their home stadium in Changwon. Events offering Landers Shopping Festa prizes and discount coupons will be held at the NC Dinos home stadium, and customers who spend over 300,000 KRW at E-Mart Changwon and Masan stores will receive baseball tickets on a first-come, first-served basis.
Shinsegae Group stated, “We expect the Landers Shopping Festa to be a special opportunity to enjoy the vitality of spring along with shopping,” and added, “We will provide definite shopping benefits and the joy of a diverse festival.”
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