Tourism Organization and Kiwoom Heroes Sign Business Agreement to Attract Foreign Tourists

The Korea Tourism Organization announced that it signed a business agreement with the professional baseball team Kiwoom Heroes on the 19th at Gocheok Sky Dome to "expand the attraction of foreign tourists linked to Korean baseball cheering culture."

This agreement was prepared to promote the charm of Korean professional baseball and Korea's unique cheering culture to baseball fans worldwide and to diversify the attraction of foreign tourists.

Kim Jong-hoon, Acting Director of the International Tourism Headquarters at the Korea Tourism Organization, and Wi Jae-min, CEO of Kiwoom Heroes, are taking a commemorative photo after signing a business agreement on the 19th at Gocheok Sky Dome to "expand the attraction of foreign tourists linked to Korean baseball cheering culture."
Photo by Korea Tourism Organization

Korean professional baseball boasts a passionate cheering culture that resembles a concert hall, with fans singing in unison and performing cheering choreography right from the start of the game, unlike in the United States and Japan. Additionally, Korean cheerleaders have entered the Taiwanese professional baseball league, increasing global interest in Korean baseball and its cheering culture.

The Korea Tourism Organization and Kiwoom Heroes plan to jointly plan and promote baseball viewing products for foreigners using Korea's cheering culture and pursue various collaborative projects.

The Tourism Organization will first introduce travel products that include the Kiwoom Heroes home games scheduled from April 10 to August. They will also conduct overseas local marketing using intellectual property (IP) owned by Kiwoom Heroes, such as player photos and videos, and carry out comprehensive promotion through the Tourism Organization's online channels, including the integrated Korean tourism platform 'Visit Korea.'

Kim Jong-hoon, Acting Director of the International Tourism Headquarters at the Korea Tourism Organization, said, "We are pleased to be able to introduce the special charm of Korean professional baseball, which has entered the era of 10 million spectators, to the world through this agreement." He added, "We will continue to cooperate with domestic sports teams to discover new tourism content and make continuous efforts to expand inbound demand."