"Open Run as Soon as the Door Opens"... Mutandard's New Store Achieves 500 Million KRW Sales in Four Days

Lotte World Mall and Lotte Department Store Cheongnyangni Branch Open
23rd Store Launches at Lotte Mall Gimpo Airport

Musinsa announced on the 18th that its private brand (PB) 'Musinsa Standard' recorded sales of 500 million KRW over four days at two new stores.

Musinsa Standard opened offline stores at Lotte World Mall Jamsil Branch and Lotte Department Store Cheongnyangni Branch on the 13th. The combined cumulative sales of the two stores over four days until the 16th reached 500 million KRW. During the weekend of the 15th and 16th, daily sales exceeded 100 million KRW. Over 40,000 visitors came to the stores during the four days, with more than 10,000 visitors daily on average.

Customers waiting at the entrance of the Musinsa Standard Lotte World Mall Jamsil branch. Provided by Musinsa.

Musinsa Standard plans to open a new store on the GF floor of Lotte Mall Gimpo Airport Branch on the 20th. The store will sell 2025 Spring/Summer (SS) season new products from the Musinsa Standard Men's, Women's, and Kids lines, as well as best-selling items by category such as outerwear and tops and bottoms.

This will be the 23rd store nationwide. As the first store in the Gangseo area of Seoul, it is expected to attract local residents living in Gangseo and Yangcheon districts, as well as customers using Gimpo Airport in Goyang City, Gyeonggi Province.

To celebrate the new opening of Musinsa Standard at Lotte Mall Gimpo Airport Branch, special offers will be provided. From the opening day until the 23rd, for four days, one men's and one women's item will be sold daily at a special price. On the 20th, the City Leisure Sheer Windbreaker Jacket and Women's Sheer Hooded Windbreaker Jacket will be sold at a 20% discount from the regular price of 49,900 KRW to 39,900 KRW each. On the 21st, denim pants, on the 22nd, sweat pants, and on the 23rd, poplin shirts will be offered with discounts of 20% or more.

A Musinsa Standard representative said, “The newly opened stores in 2025 continue to receive great attention, proving the brand’s popularity and competitiveness,” adding, “We will continue to introduce new stores every month to expand customers’ brand experience.”