Exciting Journeys with the Nostalgic Game Character "Sue"
Move of Joy Co., Ltd. (CEO Minsoo Son) announced on the 17th that it has released two limited edition Eezle transportation cards in collaboration with Haitai Confectionery’s popular character “Avata Star Sue.”
“Avata Star Sue” is a flash game character introduced by Haitai Confectionery in 2005, which gained sensational popularity among teenage girls at the time as users could dress up the character with various outfits and accessories. The character has regained attention through social media last year, evoking nostalgia and fond memories among the MZ generation.
Move of Joy planned this collaboration to offer customers not just a simple public transportation payment method, but also a special collectible value and a unique experience that brings back childhood memories. In particular, the “Avata Star Sue Eezle Transportation Card” comes with a Sue character paper doll sticker, allowing customers to enjoy decorating the character themselves.
The “Avata Star Sue Eezle Transportation Card” is available for purchase at GS25 convenience stores nationwide starting from the 17th. In addition to public transportation payments, it can be used for payments at major convenience stores across the country, GS POP point accumulation, and discount benefits. Through the Eezle Charging Station app, users can easily recharge, register for children and youth transportation discounts, apply for income tax deductions, and conveniently use various additional services.
Move of Joy is the leading company in domestic transportation settlement coverage, having led the mobility fintech market for the past 30 years with stable transportation settlement system operations, Korea’s first prepaid transportation card issuance, and the world’s first commercialization of contactless automatic payment tagless technology.
Furthermore, the company is expanding its business beyond public transportation to areas such as welfare, environment, and culture, growing into an integrated solutions provider. Through the “Eezle” brand, Move of Joy plans to continuously pursue various collaborations that create value beyond transportation cards and make mobility easier and more enjoyable.
Minsoo Son, CEO of Move of Joy Co., Ltd., said, “The Avata Star Sue Eezle Transportation Card is a limited edition product that offers special emotions and experiences to the generation who enjoyed the Sue game in the 2000s,” adding, “We will continue to collaborate with various brands to provide customers with even more enjoyable mobility experiences.”
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