Samlip, Citideli Launch 'Gourmet Anju Series'... "Let's Enjoy Drinking Alone Properly"

Two Types of 'BBQ Chicken & Noodle'
Enjoyable as Both a Meal and Anju

Samlip's global gourmet brand 'City Deli' announced on the 17th that it has launched the 'Gourmet Anju Series' targeting the solo drinking culture.

The Gourmet Anju Series is designed as a single-serving convenience meal that allows busy modern people to enjoy both a meal and anju at the same time. It can be conveniently and elegantly enjoyed in various everyday settings, from 'Home Mac (beer enjoyed at home)' to camping and traveling.

The new products include two types: 'BBQ Chicken & Noodle Volcano,' featuring charcoal-grilled chicken drumsticks with a smoky flavor and spicy Volcano sauce, and 'BBQ Chicken & Noodle Black Soy,' with a sweet and spicy black soy sauce. The two products differ in spiciness level, allowing customers to choose according to their preference, and can be easily prepared in a microwave for 2 minutes.

A Samlip representative said, "Recently, the solo drinking trend has been oriented towards ultra-convenience and premium quality, increasing demand for convenience foods with special flavors. We will continue to introduce various City Deli products that reflect global gourmet trends."

Meanwhile, City Deli underwent a brand renewal last year. Centered around 'Hambak Steak,' the brand promotion increased recognition as a gourmet brand, and it currently has a lineup of 24 products expanding categories such as Western cuisine, fusion, and snacks.