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Jangseong County Unveils City Brand Characters 'Seongjangi' and 'Jangseongi'

Design Embodying Cooperation and Growth
To Be Used in County Promotional Materials

Jangseong County in Jeollanam-do has unveiled the characters "Seongjangi and Jangseongi," which symbolize the city brand "Seongjang Jangseong."

Jangseong County Unveils City Brand Characters 'Seongjangi' and 'Jangseongi' 'Seongri and Jangseong'

The county announced on the 16th that it recently completed the development of the characters and has begun actively utilizing them in official promotional materials and banners.


According to the county, the characters were selected through a contest that lasted about two months, narrowing down 215 entries to four finalists through expert and internal reviews. "Seongjangi and Jangseongi" were ultimately chosen through online and on-site preference surveys.


"Seongjangi and Jangseongi" are inspired by the initial consonants 'siot (ㅅ)' and 'jieut (ㅈ)' of the city brand "Seongjang Jangseong." The wings and cape added to the characters represent the transformation and growth of Jangseong County, while their joined hands symbolize cooperation and harmony.


Kim Hanjong, the county governor, stated, "The newly created 'Seongjangi and Jangseongi' represent the hopeful future of Jangseong County as it moves toward unity and progress," adding, "I hope these characters will become familiar and beloved by everyone."




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