Hana Bank Launches Next-Generation IT System 'Project FIRST' to Secure Digital Competitiveness

Securing Digital Competitiveness in Core Businesses by 2026, Including Rebuilding the 'Hana One Q App'
Lee Ho-sung, CEO: "We Will Strengthen Our Customer-Centric DNA by Advancing Projects That Place Customers as the Top Priority"

▲ On the 14th, Lee Ho-sung, CEO of Hana Bank (third from the left in the photo), is taking a commemorative photo with department executives participating in 'Project FIRST' at Hana Bank's Euljiro headquarters. Provided by Hana Bank.

Hana Bank announced on the 16th that it has launched the next-generation IT system construction project, 'Project FIRST.' This project was initiated to strengthen customer experience and non-face-to-face centered services in line with the rapidly advancing digitalization of finance, and to realize Hana Bank's unique ICT innovation.

'Project FIRST' is the second phase project following Hana Bank's first phase ICT system construction project, 'Project O.N.E (Our New Experience),' which focused on upgrading IT infrastructure such as ▲branch environment enhancement and ▲marketing and data hub construction from February 2023 to February 2024.

This project, aimed at strengthening services in areas that customers can directly experience, including the reconstruction of the bank's representative mobile banking application 'Hana One Q,' is planned to be carried out until 2026 to secure digital competitiveness in core businesses.

To this end, Hana Bank will proceed with the project focusing on three main directions: ▲enhancing customer experience, ▲digital platform innovation, and ▲advancement of foundational infrastructure.

First, under 'enhancing customer experience,' the bank will provide seamless financial services from the start of transactions to product recommendation and subscription based on differentiated services such as improving the non-face-to-face subscription process and offering real-time preferential interest rate conditions. At the same time, it will focus on expanding asset management services based on digital technology and accelerating the digital transformation of corporate banking and marketing platforms.

Additionally, 'digital platform innovation' will be implemented to provide agile non-face-to-face services. The 'Hana One Q app' will be newly built, implementing a customized structure that classifies customer transaction types to allow quick access to preferred services, while improving large-scale data processing speed to optimize non-face-to-face channels with industry-leading transaction speeds.

Finally, 'advancement of foundational infrastructure' will be carried out to optimize the operation of the newly constructed platform. Procedures to secure competitiveness of non-face-to-face channels will be performed, including interface advancement to increase linkage and development efficiency, expansion of cloud infrastructure for stable service operation, and enhancement of a safe and reliable security system.

Lee Ho-sung, CEO of Hana Bank, stated, "Following the first phase ICT system construction project 'Project O.N.E,' which focused on understanding customers and improving the branch environment for customer service, the second phase project 'Project FIRST' will focus on strengthening customer experience and non-face-to-face centered services. We will place customers as the highest value and work together with employees and partners to strengthen Hana Bank's unique customer-centric DNA."

Meanwhile, on the 14th, Hana Bank held a kickoff meeting for 'Project FIRST' at its Euljiro headquarters building, pledging successful execution of the second phase ICT system construction project together with Hana Bank, SK C&C, LG CNS, Samjong KPMG, and PwC Consulting.