Kumho Tire Enters KakaoTalk-Based Tuning Specialty Platform

Business Agreement Signed with Korea Automobile Tuning Industry Association

Kumho Tire announced on the 13th that it signed a business agreement on the 12th at its headquarters with the Korea Automobile Tuning Industry Association to join a KakaoTalk-based specialized automobile tuning platform.

Kumho Tire announced on the 13th that it signed a business agreement on the 12th at its headquarters with the Korea Automobile Tuning Industry Association to join a KakaoTalk-based specialized automobile tuning platform. Song Daegyu, Executive Director of Korean Sales at Kumho Tire, and Heo Jeongcheol, Secretary General of the Korea Automobile Tuning Industry Association (from left), are posing for a commemorative photo. (Photo by Kumho Tire)

Kumho Tire plans to sell high-performance, large-inch premium tires and provide wheel alignment services using the KakaoTalk sales channel operated by the Korea Automobile Tuning Industry Association. Additionally, it intends to offer a service that recommends suitable products and stores to consumers based on their purchase history and conversation records by utilizing an artificial intelligence (AI) chatbot.

The KakaoTalk sales channel operated by the Korea Automobile Tuning Industry Association is a one-stop platform where users can compare services and make reservations at once, based on location, service items, and pricing data from over 400 tuning companies nationwide. It aims to revitalize the completed vehicle aftermarket and establish a quality assurance system that consumers can trust through demand-centered service provision.

Song Daegyu, Executive Director of Korean Sales at Kumho Tire, said, "We have entered new sales services and channels in line with market changes driven by AI technology development," adding, "Through mutual growth and development of both companies, we will strive to expand the completed vehicle aftermarket and increase sales."