Joy of Mobility is holding a special event to celebrate the first anniversary of its 'EZL' brand launch.
Joy of Mobility (CEO Son Minsoo) is hosting an official Instagram event to mark the first anniversary of launching its flagship brand 'EZL', which integrates the Cashbee and Loca Mobility brands.
This event is themed as the first birthday party, featuring a brand character inspired by the 'e' in the EZL logo.
Until the 14th, participants can join a simple game on the official EZL Instagram and verify their participation for a chance to win generous prizes such as a Galaxy S25, Josun Hotel meal vouchers, and cake coupons. Details and instructions for participating in the event can be found on the official EZL Instagram.
Over the past year, Joy of Mobility has released card designs reflecting the new 'EZL' brand identity and has engaged with customers through nationwide transportation infrastructure such as buses and taxis, as well as the EZL app and bus stops in daily life.
Notably, the EZL card was the first in the domestic transportation card market to introduce a prepaid transportation card based on IC chip technology, which can be used not only for public transportation payments but also at all credit card merchants nationwide. Recently, the company launched the 'EZL K-Pass' with added K-Pass functionality, surpassing 280,000 cumulative subscribers and winning the grand prize in the K-Pass category at the 2024 Korea Consumer Awards, further strengthening its market position.
Joy of Mobility is the leading company in domestic transportation settlement coverage. With 30 years of experience in stable transportation settlement system operations, it has pioneered the mobility fintech industry by issuing the nation's first prepaid transportation card and commercializing the world's first contactless automatic payment tagless system.
Additionally, the company continues sustainable policy projects for 'easy mobility' through public transportation-based fare support programs for children, adolescents, seniors, and youth, climate action opportunity income initiatives, donations for vulnerable groups, and scholarship support for children of transportation workers, fulfilling its social responsibility.
Son Minsoo, CEO of Joy of Mobility, stated, "Under the brand motto of creating a world where easy mobility is possible, EZL aims to provide new mobility experiences and tangible benefits in everyday life, and to realize a sustainable future through transportation welfare and technological innovation," adding, "We will continue to grow as a trusted company by offering diverse services that consider environmental and social values."
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