NCSoft Unveils 'AI Avatar' Technology at MWC25... Expanding Global Business

Expressing Emotions Through AI Avatars: Introducing 'Avatarshift'

NC AI, an AI-specialized subsidiary of NCSoft, announced on the 11th that it unveiled its 'Avatarshift' technology at the 'Mobile World Congress 2025 (MWC2025)' held in Barcelona, Spain.

Avatarshift is an experiential AI technology that allows users to create AI avatars using their own face and voice and express emotions. The process involves generating personalized avatars from photos, performing AI voice synthesis (TTS) capable of emotional acting, and then combining it with voice-based facial animation generation technology.

The company stated that about 1,000 visitors experienced the Avatarshift technology during the event. Notably, key political figures as well as representatives from IT companies, finance, entertainment, and various global industries visited the NC AI booth.

Leveraging its participation in MWC2025, NC AI plans to actively expand its fashion, media, and content businesses targeting the global market. Additionally, it aims to strengthen its SaaS (Software as a Service)-based business model by providing customized AI solutions across diverse industries.

Lee Yeon-su, CEO of NC AI, said, "We showcased the latest AI technology firsthand at MWC2025 and had meaningful discussions with global corporate representatives. Moving forward, we will create innovative AI services through collaboration with various companies."