Gwangju Shinsegae Opens 'DioDi', Honam's First Camping Brand

Showcasing Uniquely Designed Tents and Storage Boxes

Gwangju Shinsegae Co., Ltd. (CEO Lee Donghun) announced on the 11th that the first store in the Honam region for the global camping brand "DOD" has opened.

The Gwangju Shinsegae Play Spot (formerly the New Building) has established itself as a shopping hotspot for MZ customers by continuously introducing trendy brands. With the addition of the camping lifestyle brand DOD last month, Play Spot continues to attract a steady stream of visitors.

Global camping brand DOD, which opened its first store in Honam at Gwangju Shinsegae Play Spot, is welcoming customers with generous promotions including discounts and gift giveaways. Photo by Gwangju Shinsegae

DOD, which originated in Japan in 2008, has introduced a variety of camping products such as uniquely designed tents and storage boxes under the slogan "STAY CRAZY." The brand is especially known for its distinctive designs, featuring colors like black and khaki commonly used in camping gear, as well as its signature rabbit-shaped logo.

The recommended item at Gwangju Shinsegae DOD is the Hyflex Lined Hooded Jacket. Made from durable materials suitable for camping and other outdoor environments, it features adjustable strings on the hood and hem for a customizable fit.

To celebrate the opening of its first store in Honam, DOD is offering a 10% discount promotion on major products, including apparel, until the 16th. Some items are excluded. In addition, customers who purchase any DOD product will receive a complimentary pair of socks.

Furthermore, customers who spend over 100,000, 150,000, or 200,000 KRW will receive a griptok, sun stick, or blanket, respectively. Those who spend over 300,000 KRW will have the opportunity to purchase the Takenoko Burner, valued at 99,000 KRW, for just 9,900 KRW?a 90% discount. All DOD promotions are subject to early termination if stock runs out.

Lee Jeongil, team leader of Gwangju Shinsegae Play Spot, said, "We are excited to introduce DOD, a camping brand that fits perfectly with Play Spot, which has become a shopping hotspot for MZ customers, for the first time in Honam. We hope you will show great interest in Gwangju Shinsegae DOD, where you can find uniquely designed apparel and highly practical camping gear all in one place."