Polafo Perfume and Babamba Keyring... Idus Showcases Products Using Haitai Ice IP

Handmade Products Created
Using Haitai Ice Intellectual Property

Backpacker announced on the 11th that it will launch various handmade works in collaboration with Haitai Ice through the handmade commerce platform ‘Idus’.

Idus held a contest last October utilizing Haitai Ice’s intellectual property (IP), receiving applications from over 250 artists and more than 300 works submitted. Based on criteria such as usability, creativity, and practicality, a total of nine products were selected to be showcased.

The released works include ▲Polarpo perfume ▲Babamba keyrings, patches, masking tape, and card wallets ▲Ssangsangba sachets and wooden trays ▲Bravo Cone scrunchies ▲Haitai Ice talisman photo cards, all of which will be sold on Idus.

A representative from Haitai Ice said, “We hope that through collaboration with handmade artists, Haitai Ice’s major brands will become more approachable to consumers.”

Kim Dong-hwan, CEO of Backpacker, said, “This collaboration was initiated to provide handmade artists with creative opportunities using famous brands,” adding, “We will continue to prepare various marketing programs to actively encourage original artistic activities.”